Road Less Traveled by or a True Thank you to Those Who Truly Believed in Us!

Dedicated to everyone who discouraged us, ignored us, let us down, disillusioned us on our way to success. To all our frenemies.

And with a deep gratitude to few very precious people who truly believed in us!

“Two roads diverged in a wood, and I —

I took the one less traveled by,

And that has made all the difference.”

Robert Frost

Disruptive thought, creativity, entrepreneurship…a courage to say and do something new, different, unique under the sun is quiet a challenge in this land. A culture dedicated to the notion of oneness, sameness, blind obedience, conformity, compulsive repetition. A culture that discourages the disruptive in all its manifestations: intellectual, behavioral, emotional. A culture ready to engulf all that is brighter, more colorful, more vibrant; all that is diverse, different and unique. A culture that preaches us to march to the same tune with the same exact steps. A culture that suppresses individuality with all its uniqueness, subtly and creativity. A culture that praises suppressing all passions in order to become a lesser version of oneself. A toxic ecosystem that infiltrates the minds of all in order to paralyze creative thought and action.

Whereas entrepreneurship necessitates an ecosystem that nourishes the creative thought, supports the courageous action, praises the flourishing success; the toxic ecosystem we live is so busy with constant recreation of whatever is fatal for the flourishing success of a startup. No fertile land, no sun, no water!

In this battlefield, one needs intense courage, deep inner emotional resources and an incredibly disruptive mind to stand up, stand still and stand against all the challenges of the toxic eco-system.

As 2020 is coming to an end, I truly want to thank the few very precious people who stood by us when we were founding our market research company:Sentinus and who truly believed in us on our way to success. We owe them a deep gratitude for their presence in our lives!

Sentinus – Research that Matters – www.sentinus.co


Note on the visual: taken from the exhibition of Melting Memories by Refik Anadol


December 2020

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